Partner Email
A co-branded email to Leo's Family members your message alongside Leo's trusted brand, delivered once a month with ~50% open rates.
Select options
Partner mail is a monthly co-branded email sent to Leo's opted-in Family members on behalf of up to 10 partner brands per send. The email features a top banner and segmented content blocks, with personalisation available by child age and geographic location enabling relevant messaging to be delivered at scale. With an approximate 50% open rate, the Leo's member newsletter consistently outperforms category benchmarks, reflecting the high engagement of the Leo's Family subscriber base. Partners receive one dedicated content block per send.Â
Specifications
Format: Co-branded HTML email with 2 mid-section placements, and up to 6 smaller content blocks
Reporting: Open rate, CTR, impressions per placement (TBC)
Material deadline: 3 weeks before scheduled send-out date (confirmed at booking, aligned to monthly send schedule)
These guidelines apply to all creative materials submitted for placements booked through Retail Media. Materials that do not meet these requirements may be rejected or delayed, which can affect delivery within your selected Ad Schedule.
General principles
- Keep the message simple and focused — one clear idea per creative
- Design for fast comprehension; shoppers engage briefly
- Lead with the product, brand, or offer — not decorative elements
- Ensure strong contrast between text and background for legibility
- Avoid small text; minimum legible size depends on format and viewing distance
- Use high-resolution assets — no upscaling, no visible compression artefacts
Brand and product accuracy
- Product imagery must match the product being sold
- Pack shots, logos, and brand marks must be current and approved by the rights holder
- Pricing, offers, and claims must be accurate and in effect during the Ad Schedule
- Any claim requiring substantiation (health, environmental, comparative) must be documented on request
Legal and regulatory
- All materials must comply with applicable marketing law and relevant regulation
- Alcohol, tobacco, nicotine, pharmaceuticals, gambling, and financial services are subject to additional restrictions — contact your Retail Media representative before producing creative
- Advertising directed at children is subject to specific rules and restrictions
- Environmental and sustainability claims must be specific, verifiable, and compliant with applicable consumer protection guidance
- Competitor brands, logos, and product names may not appear in creative without written permission
Technical requirements
- File format, dimensions, resolution, duration, and file size are defined per placement — see the individual placement's specifications
- Safe zones must be respected; avoid placing critical content near edges
- Video must be designed for muted playback unless the placement explicitly supports audio
- Looping content must transition cleanly without visible jumps
- Provide source files where required (logos, fonts, editable layouts)
Content restrictions
Creative must not contain:
- Offensive, discriminatory, or politically charged content
- Misleading, deceptive, or unverified claims
- Content that disparages the retailer, its staff, or other advertisers
- Shock tactics, graphic imagery, or content unsuitable for a family retail environment
- Religious or political messaging
- Imagery or language that exploits children, vulnerability, or insecurity
- Third-party trademarks or copyrighted content without documented rights
Retailer brand integrity
- Creative must not imply endorsement by the retailer unless explicitly agreed in writing
- Retailer logos and brand marks may not be used without prior approval
- On-site creative must align with the surrounding environment and not create confusion with the retailer's own communication
Submission and approval
- Submit materials by the material deadline for your selected Ad Schedule
- Allow time for review, feedback, and potential revision
- Retail Media reserves the right to reject creative that does not meet these guidelines
- Approval of creative does not transfer legal responsibility — the advertiser remains responsible for the content, claims, and rights clearance of all submitted materials
